Remember, ZWOOKY is not just digital. It's also analogue. It's literally an anonymous address.
Just like how people write their address on various pieces of outgoing postal mail...you don't need a phone or a computer to use ZWOOKY.
People are already making stickers, making business cards, even knitting sweaters with ZWOOKY address codes on them.
Pets are walking around with ZWOOKY codes on their collars.
Unlike others solutions, which track devices/people with bluetooth, GPS, or other solutions that require computers and phones...ZWOOKY doesn't track you. It flies under the radar.
Speaking of movement, people are driving around right now with ZWOOKY codes on their license plates...and most people don't even know it.
That's the other thing about ZWOOKY; it's sort of an anonymous fraternity of sorts. If you don't know what ZWOOKY is, and you see a keychain, hat, or t-shirt with a ZWOOKY code on it, unless you know about the system, you won't recognize the code.
However, ZWOOKY isn't just about being secret. In practice, ZWOOKY is as much about being social as it is about relishing privacy.
If you see a ZWOOKY code on someone's keychain or bag or anything, you as the holder of a ZWOOKY code can message that person, anonymously, using your own ZWOOKY code.
ZWOOKY ends up in this case sort of being its own rather exclusive social network.