The ZWOOKY code can be licensed for free. Each code includes four free messages. After that, a credit can be bought for ten messages at CHF 1 each (inclusive of VAT in Switzerland, exclusive of VAT outside Switzerland).
If a user would like a personal code (instead of HB%ZZ&R or JKJ&7QK), he can license a 'Shorty' (e.g. Thomas). A Shorty costs between CHF 20 and CHF 9 million
If the user licenses a Shorty, he will receive a credit for 20% of the price in the form of free messages.
Name approximations are also recognized, but cost a little less (e.g. Th0mas or R3t0).
The price depends on the number of possible combinations from the locations and characters available. For an approximate pricing, see 'Pricing model'. You can make an inquiry in My ZWOOKY to find out the final price for a ZWOOKY.
The high prices of Shorties in some cases are due to the fact that these are unique and are assigned only once. This exclusivity comes at a price.